2025
ONKAR RAJPUROHIT
⚡Background
Sunorses Energy Pvt. Ltd. is a leading solar EPC company with 10+ years of experience delivering rooftop, ground-mounted, and government solar projects. Despite strong credentials (projects with ONGC, CPWD, 4.9/5 client rating), their old identity lacked consistency and modern appeal. They approached me to redesign their brand completely to align with their vision of “Empowering a brighter tomorrow.”
🚨Challenge
The existing brand identity did not:
Reflect trust, innovation, and sustainability clearly.
Work well across modern digital and offline platforms.
Support scalability for their expanding client base (homeowners, industries, and government).
The task was to redesign the entire brand system—logo, colors, typography, and applications—making it professional, scalable, and future-proof.
The brand name Sunorses was derived from the fusion of “Sun” and “Horses,” symbolizing energy, strength, and vitality. However, this unique combination also posed a creative challenge—how to visually represent two strong yet very different elements in a way that feels cohesive, memorable, and meaningful. The task was to design a brand identity that captured both the warmth and power of the sun along with the grace and dynamism of horses, without making the design feel cluttered or disconnected.
🎯Design Approach
Strategy: Understood Sunorses’ values—reliability, clean energy, technology, and long-term growth.
Logo Redesign: Created a modern icon + wordmark representing the sun, energy flow, and progress.
Colors & Typography: Fresh, sustainable-inspired palette with bold sans-serif type for professionalism.
Brand System: Redesigned all touchpoints including business cards, uniforms, letterhead, marketing materials, and digital templates.
✅Results and Impact
The rebrand gave Sunorses:
A cohesive and future-ready identity that communicates clean energy and innovation.
Stronger brand recall across all platforms (digital, print, hardware, and field presence).
A brand system that instills trust in diverse audiences—homeowners, industries, farmers, and government bodies.