2025
Rahul Paliwal
⚡Background
Puraibasi Solutions is a smart home automation company offering IoT and wireless products such as smart locks, panels, films, curtains, blinds, and more. With the tagline “Smart Home for a Smart Owner”, the company needed a fresh, modern identity system that would appeal to tech-savvy homeowners, millennials, hotels, and villas while also being functional for elderly users seeking convenience.
🚨Challenge
As a new brand, Puraibasi Solutions needed to:
Create a memorable identity that connects with tech-savvy millennials, homeowners, hotels, and elderly users seeking convenience.
Balance luxury and minimalism with a clear tech-forward appeal.
Design an identity system versatile enough for business cards, packaging, website, and digital media.
🎯Design Approach
Logo Design: A sleek, futuristic mark combining a home icon with connectivity signals, symbolizing smart living and wireless technology.
Typography: A modern sans-serif with geometric styling, reinforcing innovation and trust.
Colors: A refined tech-inspired blue palette for reliability and modernity.
Brand System: Applications across stationery, digital templates, packaging, and website visuals, ensuring consistent brand presence.
✅Results and Impact
The new brand identity empowered Puraibasi Solutions to:
Stand out as a premium, reliable, and innovative smart home brand.
Build trust and recognition among diverse audiences.
Lay a strong foundation for scaling into digital platforms and product packaging.